Career guidance that's personal for every student. Scalable for your school.
Character-based career insights with the dashboards, reporting, and analytics your school needs.
Sound familiar?
1:800
“1 counsellor. 800 students.”
Career guidance doesn’t scale with headcount alone. CharaMetrics gives every student personalised insight — without adding to your team.
72%
“Career expos aren’t cutting it.”
Students need more than a brochure table. They need to understand themselves before they can explore options.
89%
“Parents are asking what we’re doing.”
Demonstrate evidence-based career guidance with individual reports and whole-school analytics.
3/10
“Students see career guidance as boring.”
A 10-minute character assessment that reveals their archetype? They actually want to do this one.
Evidence-based guidance that reaches every student.
Built for schools, not bolted on
Everything your careers team needs to deliver evidence-based guidance at scale.
Individual insight at whole-school scale
Every student receives their top 3 character archetypes, 100+ career matches, and growth insights — automatically.
School-wide analytics dashboard
See archetype distribution, engagement rates, and career pathway trends across year groups and cohorts.
Reporting that satisfies stakeholders
Generate evidence-based reports for SLT, governors, Ofsted, and parents. Show impact, not just activity.
Student engagement built in
Character cards, interactive results, and a personal character coach keep students exploring beyond the assessment.
Data privacy by design
GDPR-compliant. Student data is encrypted, never sold, and can be deleted on request. Schools retain full control.
Zero implementation overhead
No training needed. Students access the assessment via a link. Results are instant. Dashboard is ready from day one.
5,000+
Students assessed
30+
Schools
92%
Completion rate
1 day
Setup time
Scalable insight. Measurable impact.
12 character archetypes. Which one are you?
Each archetype maps your professional strengths, social instincts, and inner compass - across three dimensions that shape how you lead, connect, and grow.
The Leader
Wisdom
The Advisor
Trustworthiness
The Helper
Compassion
The Champion
Courage
The Diplomat
Tolerance
The Master
Self-Discipline
The Reflector
Mindfulness
The Humanitarian
Respect
The Connector
Love
The Challenger
Truthfulness
The Visionary
Hope
The Storyteller
Purposefulness
The Leader
Wisdom
The Advisor
Trustworthiness
The Helper
Compassion
The Champion
Courage
The Diplomat
Tolerance
The Master
Self-Discipline
The Reflector
Mindfulness
The Humanitarian
Respect
The Connector
Love
The Challenger
Truthfulness
The Visionary
Hope
The Storyteller
Purposefulness
How It Works
Three steps to knowing yourself
Which resonates more with you?
Courage
Resilience, Determination, Commitment
Wisdom
Creativity, Curiosity, Leadership
For Students
Discover your Professional Archetype and where you naturally thrive
Understand your Thriving state and growth patterns
Explore 100+ careers matched to your character
For Parents
Grounded in 7 proven developmental models
Three dimensions of insight for meaningful conversations
Career paths matched to who they actually are
92%
Student completion
4.8/5
School satisfaction
3x
More career conversations
Schools already using CharaMetrics
We rolled out CharaMetrics across Year 10 and 11. Within a week, 92% of students had completed the assessment. The engagement was unlike anything we’ve seen.
James H.
Head of Careers, Oakfield Academy
The analytics dashboard gave us data we’ve never had before. We could finally show our governors that career guidance was reaching every student, not just the motivated ones.
Sarah P.
Deputy Head, Riverside School
Parents evening transformed. Instead of vague career conversations, we had specific archetype insights to discuss. Parents were genuinely impressed.
Michael K.
Career Counsellor, Lincoln High
Questions schools ask
Career guidance that every student deserves.
Scalable. Evidence-based. And students actually want to do it.
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